Corporate Feedback Analytics

Feedback arrives every day. Make it useful by Friday.

We connect every channel your feedback arrives through, theme it automatically, spot the trend before it becomes a crisis, and put a named owner against each action.

Request a proposal Book a call

1.2k+

Items handled monthly

98%

Auto-themed

4–6wk

To live dashboard

24/7

Alerting

Why it matters

Feedback you do not read is a liability, not an asset

Complaints, compliments and suggestions pile up across six inboxes and three platforms. By the time anyone summarises them, the problem has already cost you customers.

Feedback analytics reads everything as it arrives, groups it into the themes that matter to your business, tracks whether each theme is getting better or worse, and alerts the person who can actually fix it — before the pattern shows up in your revenue.

Request a proposal Book a call

Feedback Themes — Live This month

TOTAL FEEDBACK

1,247

AUTO-THEMED

98%

ACTIONED

71%

Delivery delays

84 mentions Rising

Billing clarity

51 mentions Rising

Staff attitude

37 mentions Improving

App login issues

29 mentions New

Pricing

22 mentions Stable

Alert sent: delivery complaints up 61% week-on-week in the Bulawayo region.

Method

How we run it

Connect

We map every channel feedback currently arrives through and wire them into one store.

Theme

AI classification into a taxonomy derived from your own feedback, validated by our analysts.

Monitor

Live dashboard with trend, sentiment and volume by theme, region and product.

Act

Monthly action review: what changed, what worked, what needs escalation.

Deliverables

What you receive

Live theme dashboard

Every theme with volume, trend direction and sentiment, filterable by region, product and channel.

Threshold alerting

Automatic notification when a theme spikes, routed to the manager who owns that area.

Root-cause tagging

Each item tagged to a cause category so you fix the source rather than the symptom.

Closed-loop tracking

Which actions were taken, by whom, and whether the theme actually improved afterwards.

Monthly action pack

A short document for the management meeting: five things to decide, with evidence.

Full feedback archive

Searchable, exportable history so you can answer any question about what customers said and when.

Typical investment: setup from US$4,200 plus a monthly analytics subscription from US$680, scaled to feedback volume and number of connected channels.

Channels we connect

Wherever they talk about you

Email & web forms

Service inboxes, contact forms and complaint routes.

WhatsApp & SMS

The channel most African customers actually use.

Reviews & social

Google reviews, Facebook, X and industry platforms.

Calls & tickets

Call-centre notes, transcripts and helpdesk systems.

Book a free consultation

Also in Insights & Diagnostics

Pair it with another lens

Stakeholder Satisfaction Surveys

Measure perceptions, expectations and satisfaction across every stakeholder group.

Explore

Customer Churn Predictive Analytics

Identify who is about to leave — and intervene before they do.

Explore

Sentiment Analysis

AI and NLP across surveys, reviews and social media to read true public perception.

Explore

FAQ

Questions we get asked

A survey is a snapshot on a date you chose. Feedback analytics is continuous — it reads what arrives every day through every channel and tells you when something changes. Most clients run both: the survey sets the benchmark, the analytics watches it.

Anywhere it already arrives: emails to your service address, WhatsApp messages, web forms, review sites, social comments, call-centre notes and support tickets. We connect the sources you have rather than asking you to create new ones.

We derive them from your actual feedback in the first two weeks, then agree the final taxonomy with you. Fixed industry categories always miss the things specific to your business.

Below roughly 100 items a month the automation earns less than a person reading them. We will tell you if that is your situation — a satisfaction survey is usually better value at that scale.

Yes. Themes route to owners by category and region, with escalation thresholds you set. Alerts go to email, Teams or WhatsApp.

Get started

Ready to find out what they really think?

A 30-minute call is enough to scope the study, agree the sample and give you a fixed price. No obligation, and we will tell you if a cheaper method would do.

Request a proposal Talk to Sales

No obligation · Response within one business day · NDA on request