Insights & Diagnostics

Stop guessing what your customers and staff actually think.

Four diagnostic services that convert opinion into evidence you can act on — satisfaction measurement, continuous feedback analytics, churn prediction and AI sentiment analysis.

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Diagnostic services

250+

Studies delivered

40k+

Respondents reached

2–7wk

Typical turnaround

The gap

Most organisations measure what is easy, not what predicts revenue.

Sales figures tell you what already happened. Satisfaction, sentiment and churn signals tell you what is about to happen — while you can still change it.

The silent majority

For every complaint you receive, roughly twenty-five unhappy customers say nothing and simply leave.

The warning window

Churn signals typically appear 60–90 days before someone actually leaves. That is your window.

The cost of assuming

Retaining an existing customer costs a fraction of acquiring a new one — if you know who to call.

Our four services

Choose the diagnostic that fits your question

Each one is a standalone engagement with a fixed price and a written method. Open a service to see the full detail, or request a quote directly.

Stakeholder Satisfaction Surveys

3–5 weeks

Measure perceptions, expectations and satisfaction across every stakeholder group.

Customer, employee, beneficiary & partner surveys
Net Promoter Score and satisfaction indices
Driver analysis — what actually moves the score
Segment comparison by branch, region or product

Best when: you need a defensible number for the board or the donor.

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Corporate Feedback Analytics

4–6 weeks

Turn customer, employee and partner feedback into live dashboards and decisions.

Continuous feedback capture across channels
Live dashboard with themes and alerts
Root-cause tagging of every complaint
Monthly action list with owners

Best when: feedback arrives constantly and nobody has time to read it.

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Customer Churn Predictive Analytics

5–7 weeks

Identify who is about to leave — and intervene before they do.

Churn risk score for every single customer
The early-warning signals unique to your business
Revenue at risk, quantified this quarter
Targeted retention playbook by risk tier

Best when: you are losing customers and cannot say who is next.

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Sentiment Analysis

2–4 weeks

AI and NLP across surveys, reviews and social media to read true public perception.

NLP across open-ended survey responses
Social media, reviews & press monitoring
Call transcript and support ticket analysis
Emotion, topic and intensity breakdown

Best when: you have mountains of text nobody has read.

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Not sure which?

Match your question to the method

Your question	The service	Time
“How satisfied are our customers, with a number I can defend?”	Satisfaction Surveys	3–5 weeks
“Feedback keeps coming in and nobody acts on it.”	Feedback Analytics	4–6 weeks
“Which customers are about to leave us?”	Churn Analytics	5–7 weeks
“What is being said about us online and in open comments?”	Sentiment Analysis	2–4 weeks
“Did our programme actually change anything?”	Research & Evaluation	6–12 weeks
“We know the problem — we need it handled automatically.”	AI Agents	2–4 weeks

Why our numbers hold up

Evidence that survives a hostile question

Anyone can send a survey. The difference is whether the result still stands when a board member, regulator or donor challenges the method.

Sample sizes calculated for the confidence level you need, not for convenience
Weighting applied and disclosed so results represent the real population
Enumerators trained and back-checked — 10% of interviews independently verified
Limitations written into the report rather than buried
Raw anonymised data handed over so anyone can re-run the analysis

See our research standards About Datalyst

NDA as standard

Signed before we touch a single record.

Independent voice

Respondents tell a third party what they will not tell you.

Field network

Multi-language enumerators across the region.

Ethics approved

Consent, anonymity and safeguarding protocols on every study.

Trusted by

Clients who put our numbers in front of their boards

FAQ

Before you commission a study

It depends on your population and the confidence level you need. For a customer base of 5,000 a properly drawn sample of about 360 gives you ±5% at 95% confidence. We calculate and justify this in the proposal rather than guessing.

More honestly to us than to you. Respondents consistently give franker answers to an independent third party under guaranteed anonymity, which is a large part of why external diagnostics are worth commissioning.

Yes. We run face-to-face, telephone, SMS and USSD collection alongside online methods, and we mix modes deliberately so results are not skewed towards the digitally connected.

Yes — anonymised, cleaned, documented and in a standard format. Your team can re-run any analysis independently, and there is no charge or restriction on that.

Sentiment analysis starts around US$1,800. Satisfaction surveys typically run US$3,500–12,000 depending on sample size and whether fieldwork is face-to-face. Churn modelling starts around US$5,500. Every price is fixed before work begins.

That is the point. Most clients run the same instrument annually or quarterly so the trend becomes the management tool. Repeat waves cost less because the design work is already done.

Get started

Ask the question you have been avoiding.

Book a free 30-minute consultation. We will tell you which diagnostic answers it, what sample you need and what it will cost — in writing.

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No obligation · Response within one business day · NDA on request